Awesome video over letterpress by the team at Tether.
Information
Tether is a group of friends who share a passion for well-told tales. How they’re crafted. What they look like. How they make us feel. What they make us do next. We each possess our own unique virtuosity. Our own specialized kit of story-crafting tools. And our own personal business card that attempts to demystify these gifts with an acceptable label. But there’s one title we all share. Storyteller. And Tether is the junction of these stories we are living.
Specialties
Brand Storytelling, Visual Identity, Brand Strategy, Content Development, Naming, Product Design, Packaging Solutions, Retail Theater, Interactive Experiences, Social Engagement, Video, Guerrilla Marketing, OOH, Advertising
Publication Statement “Leroy Ford”
PORTFOLIO : www.coroflot.com/leroy : Resume , Profile & Testimonials
Leroy Ford’s Schedule
Vanity Fair’s
Their designs strives to be modern yet classic, simple yet sophisticated, minimal yet full of restrained energy. Its layout is meant to feel daring, refined, and free of pretense, always at the service of a story.
Separation through division
The geometric division of the left page enhances the visual energy of the layout and supports the weight of the upper half of the page in a two columns layout over the three columns at the bottom half of the page.
Futurist magazine Lacerba-1914
The post WWI ambiance, so different from the often decadent fin-de-siecle life, ensured there was no return of any decorative tendency. The Futurists, were writing about modern life, particularly its noisy or violent aspects. They wanted to convey personal, sometimes physically painful, experiences, and thus they broke with previous approaches to layout and design, and by doing so they revolutionized the development of the grid. The words in the Futurist layout were there to create a visual image, both by the way they were used typographically and by their literal meaning.
Helvetica
Designed in 1957 by Max Miedinger, Helvetica’s design is based on that of Akzidenz Grotesk(1896), and classified as a Grotesque or Transitional san serif face. Originally it was called Neue Haas Grotesque; in 1960 it was revised and renamed Helvetica.
Arial
Designed in 1982 by Robin Nicholas and Patricia Saunders for Monotype (not Microsoft), it’s classified as Neo Grotesque, was originally called Sonoran San Serif, and was designed for IBM’s bitmap font laser printers. It was first supplied with Windows 3.1 (1992) and was one of the core fonts in all subsequent versions of Windows until Vista, when to all intents and purposes, it was replaced with Calibri.
If you are baffled on ways to have a great simple layout, then struggle now more!! here are 892 ways to layout a grid!
Writing and Illustrating the Graphic Novel
Graphic novels are big business nowadays, and creating a well-executed graphic novel can be a big step to a rewarding career.With that being said, we cant over look these types of design.
- The introduction describes uses of tools of the trade, from drawing pencils, inks, and paper to word processing and Adobe Photoshop software.
- This Book offers; how-to techniques for creating layouts, panels, captions, dialogue, panel transitions, and angles of view. Exercises demonstrate the essential mechanics of drawing, from figures, backgrounds, and perspectives, to inking, coloring, and digital rendering.
A succeeding chapter discusses and shows…
- examples of picture panels
- speech bubbles
- layout
- characterization of works in progress.
The bottom 2 images are:
Just a snippet of what this awesome book offers. On the right page, there is a 3 column spread and gives you a few examples of grid layouts.
Tutorial on how to layout a grid in InDesign
Baseline grids are an indispensable part of professional page layout. Baselines of like text in columns should normally be aligned, and a document baseline grid enables you to do exactly that in an accurate and automated fashion.